Over the course of the last year, traditional employment opportunities have dwindled as our economic engine of commerce has ground to a halt. The downturn has been especially significant across multiple industries, including the airlines, restaurant and hospitality, tourism, automobiles and oil and gas. Even in sectors that have fared better during the pandemic many employees have seen their hours reduced and talk of furloughing workers continues to be heard.
With all of these changes engulfing the workplace more and more employees are looking for better ways to make a living in today’s world. Increasingly, workers are looking to become entrepreneurs and forge their own path in life.
It’s no longer feasible to count on corporations or bosses for your paycheck. Instead, many individuals are looking to create and grow their own home-based businesses. Blogging offers an opportunity to target a market niche and bring in revenue via multiple income streams.
1. Get All the Education You Need
If you are going to be a successful entrepreneur it’s important to get all the education you need. Running your own business requires a diverse set of skills, from marketing and sales to finance and more. As a blogger, you’ll also want to polish your writing skills and maybe even take a course in copywriting. Fortunately, the training you need can often be found at your local college or an online university.
Enrolling in college courses is an investment in yourself and your future. You should pick the best university program and make sure that the training is top-tier. One of the best ways to be able to afford your new educational program is to take out private student loans. These private loans, which are typically offered by banks, credit unions and financial companies, allow you to enroll today and pay your student loans off over time.
2. Take Time to Select the Right Niche
As you embark on your new blogging venture, you’ll want to make sure that you pick the right market niche. Clear choices can be difficult sometimes, as there are so many things you could write about and different areas you might target. You’ll want to select a subject that you are very passionate about so your energy and enthusiasm for the topic really shows in your posts. It’s also important that you niche down and select a target area that is not very broad.
If you pick a general topic or subject you will never be found when people do a Google search. You want to dominate a narrow market niche and be the go-to writer or player in that segment. When you think you have your niche, test your idea by coming up with 10 catchy headlines for articles you might write.
3. Find Your Community
While there are a lot of ways to make money from a blog, one of the most powerful ways is to develop a unique community around your blog niche. You want to gather up other people who are passionate about your subject and bring them into a home where they can share insights and ideas. By doing this, you’ll be creating a group of ardent followers who will share your site with others in the tribe.
Once you have the following it’s possible to create high-value content and meeting places where people in the community can come together. The potential for revenue with a tribe is significant. You may also convert your articles into engaging videos using the right editing software.
For example, one blog and community hub offer a membership for $20 per month. On the surface, that doesn’t look like much. But they have 600 members who are passionate enough to pay that month after month. Their annual income from this feature alone is $144,000 per year.
Salman is a prolific environmental writer, and has authored more than 500 articles in reputed journals, magazines and websites. He is proactively engaged in creating mass awareness on renewable energy, waste management, sustainability and conservation all over the world.
Salman can be reached on salman@cleantechloops.com
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