If you ask ten people about the standpoint of SEO, certainly you will get ten different kinds of answers. Witnessing the unsavory past, this is not at all surprising. Getaway pages, keyword stuffing, and comment spam generally get the first search engine optimizers. Salesman peddles these unethical and harmful techniques to the unsuspecting website owners, perpetuating the myth that web optimizing for Bing and Google is inherently a nefarious practice.
But this is not the real truth!
Speaking broadly, the present SEO industry is divided into two fields – technical SEO and content marketing. The capability of content creation which resonates with the audiences as well as communicates the brand identity is essential for the success of a website. And posts exploring all the integrity of the art can we easily found on the sites with relative ease.
In case of the latter field, i.e., technical optimization – wrong information becomes the real miser. The extraordinary high discipline is the main point for realizing the search potential of the content and even after being listed as the skill in the resume of developers; it is the most frequently misunderstood area of the modern web development.
Now we are going to explore three major principles of the technical SEO
1. Crawl accessibility
Automatic bots are used by search engines, which are commonly called as spiders. There are used for finding and crawling contents on the websites. Googlebot or Google’s spider discovers the URLs by merely following the links and reading the side maps that are provided by the webmasters. It plays the role of interpreting the contents and adding the pages to the Google’s index, finally ranking them for the search queries.
If Googlebot fails to crawl your site efficiently, then it will not adequately perform in the organic search. There will be several issues that will hinder the impact of your website. This will also directly put an impact on your ability for ranking the site organically.
2. Sitemaps and architecture
Generally, this process starts with the very basic architecture of your website. The site structure should always be crafted along with the extensive keyword research into the user intent and search behavior. This is an art in itself, and we will discuss it in some other blogs. In general, you will need a logical pyramid shaped and roughly symmetrical hierarchy with high-end category pages placed near the top as well as the more specific pages near the bottom. Always keep in mind that click-depth should be just a consideration and not the foremost concern.
Generally, you can tell the search engine about your structure as well as the content by using XML Sitemaps. For large websites, these are quite useful. They are also helpful for those sites that come with the high quality of rich media. This is just because they can be used for indicating change frequency, change types and page priority for search crawlers. For fundamental architectural problems like orphaned content, they are a good fix. You can check out the Google documentation for gaining more knowledge about how the sitemaps are interpreted.
Your sitemap can be easily segregated into smaller sitemaps along with the sitemap index file. These sitemaps can be submitted to the Google with the help of Search Console. With the availability of search engine agnosticism, it is advisable that you declare the location of your sitemap in an accessible manner for the other crawlers. This can be quickly done with the help of a plaintext file and robot.txt that is placed at the top-level directory of the web server.
3. Blocked content
At times it is possible that you wish to prevent the search engines from discovering some of the content of your website. The typical examples include heavily personalized pages that have very little value or almost no value to the organic search, customer account areas and staging sites under active development. Here, we have twofold goals; one is to prevent the URLs from reflecting in the organic search results and second, you need to ensure that they do not unnecessarily absorb the crawl budget of your website.
Robot meta tag merely is nothing, but a part of the Robots Exclusion Protocol or REP. This can be used for instructing the search engines for not listing a specific URL in the result pages. A dozen values are accepted by this tag, and nofollow and non index are the two of the most supported options. When they are used together, they can prevent the spiders from following some of the specific links or indexing the pages. An HTTP header can also be used for applying these directives, called as X- Robots- Tag. For huge sites, this is often one of the most commonly used ways of deployment.
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