Businesses must market their services and products to get customers. Small businesses, however, can’t spend on mass mailing, radio ads, and billboards if it’s running on a shoestring. Here are low-cost marketing techniques for small businesses to improve its return on investment. 1. Website A website is an essential component of any business, and it […]
Facebook is the king of social media platforms. The site allows you to connect with people, share your life events, and grow a successful online business. With so much popularity, it’s natural for myths to creep in now and then. Do you know how word travels around and becomes gossip? Well, this still happens a […]
The term situational marketing refers to an innovative way of marketing that is not dependent on brand recognition or brand preference. Situational marketing is not a new concept. In fact, it has been around for a long time and is gaining more relevance these days in the advertising world. A decade ago, the concept of […]
Did you ever wonder what could possibly be the next era of digital marketing? Almost every year you view a new list of trends and you are asked to let go of the previous ones. In a year, a trend that brought a great revolution is changed and replaced. As a marketer, how does it […]