Instagram isn’t just that app for posting insta-worthy, high-resolution pictures or watching trendy videos. There’s much more one can become on the gram, especially for those who are desirous of fame and popularity.
According to Statista, Cristiano Ronaldo, Kylie Jenner, Leo Messi, and Ariana Grande hold the top spot of the most followed celebrities on Instagram. Beyond the numbers and massive following, most of these guys charge hundreds of dollars for brand influencing and sponsorship. You might be thinking that this has more to do with their celebrity status and less of their Instagram influence.
I agree with you to an extent. But…
While you might not have the audience of Cristiano Ronaldo or the celebrity status of Kylie Jenner, you can earn more than a decent living from being an influencer on Instagram
Like most adventures in life, becoming an Instagram influencer isn’t an achievement that happens overnight. However, if you play your cards right, you can become “insta-famous” and gain a large organic and active following in no time.
If you want to rake in a large audience and garner followers while doing what you love, here are tips that can help you become an Instagram influencer:
1. Discover your passion and carve your niche
The first thing you need to do, even before you set out for fame is to find out how you can add value to your burgeoning followers and those who click the “follow” button. Define your brand and decide how you want to show up on Instagram. What inspires you? What’s that area that you are passionate about that you are never bored of talking about? Are you willing to put in the desired work or even go the extra mile to become an authority in this aspect?
A whole lot of sweat, research, and effort goes into content creation; that’s why it is always advisable to go for a niche that you are passionate about, knowledgeable, and interested in. You don’t have to have it all figured out as you begin. You can grow as you proceed.
2. Connect deeply with your audience through storytelling
Storytelling remains one of the most genuine ways to engage and keep your growing audience. Every time you post content, remember that there are actual humans behind their screens who will consume this content, not bots. Your story and narrative need to connect with these people on an emotional and relatable level if you want them to keep coming back to your wall.
However, in a bid to engage followers and continue to attract many more, authenticity should be at the core of everything you do. Don’t fake it or do it only for the gram. Share stories that are personal and resonating.
3. Show up and be consistent
Showing up consistently to give value doesn’t only cement you in the memory of your followers. It makes you the likely go-to person once there’s a need in your niche. Posting consistently is one of the ways to grow and become famous on Instagram. While some influencers will post a few times a day, some will rather do it once a day or two days. There’s no manual for how many times you should post on your wall. Just do what is realistic for you and works.
As a way of remaining consistent and realistic, there are online various tools that can help you schedule your content in advance and post them on scheduled dates. You don’t have to do it yourself, but your content gets posted automatically.
4. Engage your audience
Everyone wants to be in a space where they feel seen and appreciated. Engaging your audience lets them know that there’s someone behind that account who reads their comments.
The better your engagement, the more Instagram will put your account in front of users, and the more your brand reach will increase and grow. You can also grow your audience using Instagram auto followers; It has proven to be resourceful.
5. Switch to a Business Account
If you’re interested in becoming an Instagram influencer, you cannot underestimate the power and boost a business account can give your brand. There are lots of advantages of switching to a business account. The most important benefit is that, with a business account, you can access Instagram Analytics. With Instagram Analytics, you’ll be able to see not only your follower demographics but also which posts are getting better engagement and how you can improve.
Conclusion
Not everyone will have viral content and jump the gun. Some will have to build from the scratch. Being the best at anything requires time and patience. Fame doesn’t happen in a snap. Just like blogging, becoming an Instagram influencer requires patience, time, and most especially strategy.
Salman is a prolific environmental writer, and has authored more than 500 articles in reputed journals, magazines and websites. He is proactively engaged in creating mass awareness on renewable energy, waste management, sustainability and conservation all over the world.
Salman can be reached on salman@cleantechloops.com
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