It takes a lot of effort to manage email marketing campaigns manually, and it is not sustainable over time. However, you may be able to fill these gaps in your communication strategy if you utilize email automation, which produces hyper-relevant, personalized emails for your users based on pre-set triggers or user actions. Additionally, your customers prefer receiving tailored content over email blast and bulk email. The click rates of automated email messages are 119% higher than those of broadcast emails. How does this all pan out? Do you need to have deep pockets to start using email automation? Check out our tutorial on what automated emails are and how you can use them to grow your business.
The Importance of Automated Email Marketing
You can automate email marketing by sending emails to customers and prospects based on predefined actions. Your subscribers will receive robust messaging opportunities through automated emails in addition to receiving information. For example, if a customer hasn’t purchased or used your product since signing up for it. It is possible to create a trigger in order to send automated messages to inactive accounts explaining your product’s full benefits and instructing them how to get started. It also helps onboard users and converts trial customers into paying customers during the trial period.
A few benefits of email automation are listed below.
- There’s no need to participate in the process; it’s automatic
- Developing receptiveness through nurturing
- Boost your sales team’s performance
- This email is relevant to the recipient
- Greater awareness of the brand
- A more tailored approach to prospecting
Beyond lead generation, email marketing automation has many benefits. Sending hundreds of emails manually is time-consuming and tedious. Businesses that grow face greater challenges in engaging their audience. Thus, using email marketing automation can be very beneficial. It is necessary to see this in action in order to understand it. Hence, you can learn all about it in the best digital marketing course in Vadodara.
Email Marketing Automation Tips for Small Businesses
In the era of marketing automation, small businesses are using it to help grow their businesses. Email marketing automation provides the tools to capture and nurture leads into sales-ready leads, allowing marketers to streamline, automate, and manage the various tasks that serve as the basis for business growth. In this article, we will provide small businesses with tips for email marketing automation.
- Be careful when choosing tools
- Decide what your marketing automation goals are
- Your mailing list should consist of customers who would be interested in your products or services
- Create interest-based lists and tailor your messaging
- As much as possible, make your Automated Emails appear “Un-Automated”
- Invest in yourself by starting small and monitoring your progress
How To Set Up Trigger Email Campaigns
Behavioral or transactional emails are the most popular category of automated emails. The trigger email is triggered by a subscriber’s behavior, meaning that it depends on the action the subscriber takes (or does not take). You need to plan and build the right trigger email strategy if you want to successfully execute event-based trigger email campaigns.
Setting up trigger emails is simple when you follow the three steps below:
- Identify Relevant Triggers
- Pen Down A Thoughtful Email Copy
- Opt For A Modern, Mobile-Friendly Email Design
We’ve compiled a few important customer actions that should trigger an automated email workflow, along with some examples from real brands for you to follow:
1. Welcome Emails
Welcome emails are sent to the customers when they subscribe to your page. In this email, you can send information related to your brand along with the information related to some of the highest-selling products. Here is the example for the same.
2. Shipping Info Emails
The shipping information emails provide information regarding the shipping of products. The customer receives shipping emails twice, once when the product has been shipped and once after it has been delivered. The email mentions product tracking IDs through which customers can track their products. Once the product has been delivered, recipients will receive mail in 30 minutes. An example of an email containing shipping information is attached.
3. Transactional Emails
The customer expects you to keep them up to date regarding their purchase through transactional emails, such as confirmations of orders, payment updates, shipping updates, etc. A sample order confirmation can be found below. There is a clear call-to-action for tracking orders on the site in this email, as well as complete payment information and future updates.
4. Abandoned Cart Emails
An abandoned cart email is sent whenever a customer adds an item to their shopping cart but does not purchase it. Consider the following example. Consider a scenario in which a customer adds a product from Amazon to a cart but decides not to buy for a number of reasons. They will receive mail from the company regarding certain offers, such as discounts or free shipping. Free shipping is also promised above a specific amount, luring users to increase their order value.
5. Birthday / Anniversary Emails
Consider sending an automated greeting and discount coupon on special occasions to make your customers feel special. By acknowledging your customers on their special days, you can not only bring a smile to their faces but also increase their loyalty. By encouraging users to be more active, various brands wish them a happy birthday in an innovative way.
Is It Worth It?
Marketers have to contend with an increasing number of tasks competing for their limited resources and time. Although using email marketing is one of the best ways to expand your business, setting up automated emails can help you accomplish more without spending as much time on these emails as you normally would.
You can apply some of the ideas presented in this guide to your business by creating automated emails following the guidelines presented. In case you have any questions or doubts related to this subject you can contact us through the comment section.
Salman is a prolific environmental writer, and has authored more than 500 articles in reputed journals, magazines and websites. He is proactively engaged in creating mass awareness on renewable energy, waste management, sustainability and conservation all over the world.
Salman can be reached on salman@cleantechloops.com
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