Ecotourism in Jordan is witnessing a multi-dimensional evolution from pure economic opportunities to a wider industry that embraces environmental and community-based development as core elements. Responding to the local, regional and international traveler’s preference, ecotourism provides a perfect platform for responsible sustainable businesses to utilize green investment and community empowerment in creating niche services and […]
Author: Ruba Al-Zu'bi
Ruba Al-Zu'bi is leading the scientific research and innovation portfolio at Abdul Hameed Shoman Foundation. She is an advocate for mainstreaming environment into all development sectors, a strong communicator and change agent, and an engineer who is passionate about linking science to development.
Prior to joining Shoman Foundation, Ruba served as the first Policy Director at the Ministry of Environment and as the Chief Executive Officer of EDAMA Association for Energy, Water and Environment - the first Jordanian business association in the green technology sector. Ruba previously contributed to the successful implementation of key policy reform and development projects in the sustainable development arena. She also led the Clean Technology Sector Development component at USAID Jordan Competitiveness Program that aimed at enhancing private sector’s competitiveness, creating jobs and increasing exports in the clean energy, solid waste and water management clusters.
Al-Zu'bi is active in the NGOs field locally and internationally. She is a founding member of the Jordan Green Building Council and a Plus Social Good Connector with the United Nations Foundation. She was Jordan's Eisenhower Fellow for 2012 and continues to advocate for green innovation and entrepreneurship throughout her journey.